Find New Patrons and Increase Engagement
Equipped with accurate, quality data on existing and potential patrons, we’ll help you to identify new opportunities, recruit patrons, and even drive engagement within your community.
Analyze Your Data
PatronLink will help you analyze and visualize your data ensuring you uncover all existing opportunities such as:
- Patrons that live near a specific location
- Program opportunities for both patrons and non-patrons
- Potential new patrons
Recruit New Patrons
By knowing your community and existing patron base, you can target new patrons in a variety of ways, including:
- Demographic: Age, marital status and gender
- Household: Size and presence of children
- Financial: Household income and home ownership
- Lifestyle and Hobbies: From beauty to sports
- Behavioral: Response to mail or their online activity
- And more!
Programs & Collections
Research and understand the key lifestyle interests of your community, languages spoken in local households, and more.
Use this information to target new patrons of interest within your service area, developing programs that draw new and returning patrons and more.
Deliver a Targeted Message
Using individual and household data, deliver unique, targeted messages through direct mail or email with our full-service solutions. From building accurate lists to designing quality templates, success is just a few clicks away. You can even track email open and click rates.
What our customers are saying
Somerset County Library System of New Jersey (SCLSNJ) recently completed a successful two-month patron outreach campaign using PatronLink, resulting in a gain of over 1,700 new patrons while positively impacting the local economy and building a stronger sense of community in the county.
We’ve had great success with the ReferenceUSA product, especially with our business students. It has a simple interface that provides a quick lookup or an in-depth screening mode that allows the user to locate a specific company or group of companies based on a wide variety of criteria. The information provided about corporate linkage to a parent and subsidiary is especially useful as is the rest of the information returned with the search results. We have come to rely heavily on ReferenceUSA as a first stop for much of our directory lookups.
At Bradford Libraries, we are delighted with our new OneSource electronic resource. The major bonus for us is being able to offer a renowned business product remotely, which means that wherever our library customers have access to a PC they have access to OneSource. The depth of information is phenomenal and the cost is within reach of public libraries. Both staff and customers use OneSource to research company information, market and investor data and news items for a whole variety of enquiries, including detailed company analysis, marketing lists, job-seeking information, director data, market share, and stockbroker reports.
ReferenceUSA’s remote access capability enables our library to provide quality business information to our users—inside or outside our building—24 hours a day, seven days a week. This level of access has proven quite popular with our users, especially the business community. It is a perfect tool in the evolution from print resources to electronic resources.