Research Your Community. Know Your Patrons.

Using the most accurate, up-to-date data in the market, you can discover the unique characteristics of patrons in your community. Find key demographics, geographic, and even lifestyle characteristics. Then, identify new patrons that fit the characteristics of existing patrons so you can grow your programs, increase engagement, and much more.

Know The Key Characteristics for Your Community

Map out your service area to identify your community’s key characteristics:

  • Demographic characteristics: Use search selects such as age, household income, and presence of children
  • Lifestyle characteristics: Pinpoint lifestyle interests including hobbies

Uncover Your Patron’s Key Characteristics

If you have a list of your best patrons, we’ll help you pinpoint more just like them! Using our cloning feature, you can discover new patrons similar to the ones you already have by searching key characteristics such as:

  • Demographic: Age, marital status and gender
  • Household: Size and presence of children
  • Financial: Household income and home ownership
  • Lifestyle and Hobbies: From beauty to sports
  • Behavioral: Response to mail or their online activity
  • And more!

Analyze Residents Closest to Your Library 

Using our mapping tool, you can discover which community members would be best served by your library as well as their demographic makeup. This information will help you to not only engage new patrons but also boost your programming.


Drive Patron Recruitment and Engagement

With targeted data on your community and your patrons – including residents recently moving into the area – use individual and household information in a number of ways:

  • Drive engagement for existing programs and collections
  • Identify new patrons based on existing patrons
  • Target new and existing patrons based on usage
  • Find new patrons based on community demographics and interests

Deliver a Targeted Message

Using individual and household data, deliver unique, targeted messages through direct mail or email with our full-service solutions. From building accurate lists to designing quality templates, success is just a few clicks away. You can even track email open and click rates all within Patronlink.


To learn more or to get started, call 800.808.1113

What our customers are saying

  • Somerset County Library System of New Jersey (SCLSNJ) recently completed a successful two-month patron outreach campaign using PatronLink, resulting in a gain of over 1,700 new patrons while positively impacting the local economy and building a stronger sense of community in the county.

    Somerset, NJ Library
  • We’ve had great success with the ReferenceUSA product, especially with our business students. It has a simple interface that provides a quick lookup or an in-depth screening mode that allows the user to locate a specific company or group of companies based on a wide variety of criteria. The information provided about corporate linkage to a parent and subsidiary is especially useful as is the rest of the information returned with the search results. We have come to rely heavily on ReferenceUSA as a first stop for much of our directory lookups.

    Patrick Sullivan San Diego State University
  • At Bradford Libraries, we are delighted with our new OneSource electronic resource. The major bonus for us is being able to offer a renowned business product remotely, which means that wherever our library customers have access to a PC they have access to OneSource. The depth of information is phenomenal and the cost is within reach of public libraries. Both staff and customers use OneSource to research company information, market and investor data and news items for a whole variety of enquiries, including detailed company analysis, marketing lists, job-seeking information, director data, market share, and stockbroker reports.

    Christine Dyson Bradford Libraries - Senior Information Manager
  • ReferenceUSA’s remote access capability enables our library to provide quality business information to our users—inside or outside our building—24 hours a day, seven days a week. This level of access has proven quite popular with our users, especially the business community. It is a perfect tool in the evolution from print resources to electronic resources.

    Owen Frank Steele Memorial Library - Webmaster/Reference Librarian
  • The Lake County Public Library wanted to reach out to community members that did not have a library card. The library believed if they promoted their digital library services to the 25-39 year old community they would see more individuals in this age range sign up for a library card and use the library’s digital resources. The library was able to accomplish this by using Patronlink, a powerful marketing, analytics and outreach tool. In addition to creating a targeted list, postcards were printed in-house and were mailed out to 3,000 households. It was a successful campaign, the libraries had an average response rate of 2% per household and even had multiple people in the household sign up – everyone likes free. 
    Robin Johnsen Lake County Public Library’s Technology Marketing Specialist
  • Old Bridge Public Library is using traditional methods- weekly emailed newsletters, flyers, posters and their website calendar- to promote their library’s programs and resources. In addition, they have started using targeted email campaigns to promote their programs to current patrons and non-patrons by using Patronlink. The library builds a targeted list of individuals in their community, whom had the characteristics outlined. Using the DIY email campaign tool, the Old Bridge Library creates HTML emails and sends them to both current library cardholders and non-patrons in their service area.
    Mafalda Cavanaugh Old Bridge Public Library Marketing and PR Outreach manager
Contact Us

Let us know how we can help. Simply call 800.808.1113, send an email, or complete our form and one of our marketing experts will be in touch shortly.