Research Your Community. Know Your Patrons.
Using the most accurate, up-to-date data in the market, you can discover the unique characteristics of patrons in your community. Find key demographics, geographic, and even lifestyle characteristics. Then, identify new patrons that fit the characteristics of existing patrons so you can grow your programs, increase engagement, and much more.
Know The Key Characteristics for Your Community
Map out your service area to identify your community’s key characteristics:
- Demographic characteristics: Use search selects such as age, household income, and presence of children
- Lifestyle characteristics: Pinpoint lifestyle interests including hobbies
Uncover Your Patron’s Key Characteristics
If you have a list of your best patrons, we’ll help you pinpoint more just like them! Using our cloning feature, you can discover new patrons similar to the ones you already have by searching key characteristics such as:
- Demographic: Age, marital status and gender
- Household: Size and presence of children
- Financial: Household income and home ownership
- Lifestyle and Hobbies: From beauty to sports
- Behavioral: Response to mail or their online activity
- And more!
Analyze Residents Closest to Your Library
Using our mapping tool, you can discover which community members would be best served by your library as well as their demographic makeup. This information will help you to not only engage new patrons but also boost your programming.
Drive Patron Recruitment and Engagement
With targeted data on your community and your patrons – including residents recently moving into the area – use individual and household information in a number of ways:
- Drive engagement for existing programs and collections
- Identify new patrons based on existing patrons
- Target new and existing patrons based on usage
- Find new patrons based on community demographics and interests
Deliver a Targeted Message
Using individual and household data, deliver unique, targeted messages through direct mail or email with our full-service solutions. From building accurate lists to designing quality templates, success is just a few clicks away. You can even track email open and click rates all within Patronlink.
What our customers are saying
Somerset County Library System of New Jersey (SCLSNJ) recently completed a successful two-month patron outreach campaign using PatronLink, resulting in a gain of over 1,700 new patrons while positively impacting the local economy and building a stronger sense of community in the county.
We’ve had great success with the ReferenceUSA product, especially with our business students. It has a simple interface that provides a quick lookup or an in-depth screening mode that allows the user to locate a specific company or group of companies based on a wide variety of criteria. The information provided about corporate linkage to a parent and subsidiary is especially useful as is the rest of the information returned with the search results. We have come to rely heavily on ReferenceUSA as a first stop for much of our directory lookups.
At Bradford Libraries, we are delighted with our new OneSource electronic resource. The major bonus for us is being able to offer a renowned business product remotely, which means that wherever our library customers have access to a PC they have access to OneSource. The depth of information is phenomenal and the cost is within reach of public libraries. Both staff and customers use OneSource to research company information, market and investor data and news items for a whole variety of enquiries, including detailed company analysis, marketing lists, job-seeking information, director data, market share, and stockbroker reports.
ReferenceUSA’s remote access capability enables our library to provide quality business information to our users—inside or outside our building—24 hours a day, seven days a week. This level of access has proven quite popular with our users, especially the business community. It is a perfect tool in the evolution from print resources to electronic resources.