Old Bridge Public Library Improves Event Attendance


The library needed to increase event attendance for lifestyle- and interest-specific activities. Traditional marketing methods such as e-newsletters, flyers, posters, and other methods weren’t generating their desired numbers.


Patronlink enabled the library marketing manager to use targeted email campaigns with defined demographic and lifestyle interests for events and programs. The library used Patronlink’s DIY email campaign tool to reach library cardholders and non-patrons in their area. At the beginning of the summer, they promoted their summer read program to individuals with children. In Patronlink, they built a list of individuals in their service area who have children ages 3 to 15. They created an HTML email to highlight program information, benefits, and prizes. They also promoted health and wellness programs by targeting people whose lifestyle interests include or are related to health and wellness.

Email Campaign

targeting individuals with children ages 3 to 15.

The Result

The method was successfully used to attract people to the children’s summer reading program and an adult health and wellness events.

About the Old Bridge Public Library

The Old Bridge Public Library serves patrons in the Old Bridge and Laurence Harbor areas in New Jersey. With roots dating to 1958, the first main library was built in 1966 and municipalized in 1970 to be eligible for city and state funding. The current 43,800-square-foot branch was completed in 1993.

Call 800.808.1113 to learn more about Patronlink or email patronlink@infogroup.com.

What our customers are saying

  • Somerset County Library System of New Jersey (SCLSNJ) recently completed a successful two-month patron outreach campaign using PatronLink, resulting in a gain of over 1,700 new patrons while positively impacting the local economy and building a stronger sense of community in the county.

    Somerset, NJ Library
  • We’ve had great success with the ReferenceUSA product, especially with our business students. It has a simple interface that provides a quick lookup or an in-depth screening mode that allows the user to locate a specific company or group of companies based on a wide variety of criteria. The information provided about corporate linkage to a parent and subsidiary is especially useful as is the rest of the information returned with the search results. We have come to rely heavily on ReferenceUSA as a first stop for much of our directory lookups.

    Patrick Sullivan San Diego State University
  • At Bradford Libraries, we are delighted with our new OneSource electronic resource. The major bonus for us is being able to offer a renowned business product remotely, which means that wherever our library customers have access to a PC they have access to OneSource. The depth of information is phenomenal and the cost is within reach of public libraries. Both staff and customers use OneSource to research company information, market and investor data and news items for a whole variety of enquiries, including detailed company analysis, marketing lists, job-seeking information, director data, market share, and stockbroker reports.

    Christine Dyson Bradford Libraries - Senior Information Manager
  • ReferenceUSA’s remote access capability enables our library to provide quality business information to our users—inside or outside our building—24 hours a day, seven days a week. This level of access has proven quite popular with our users, especially the business community. It is a perfect tool in the evolution from print resources to electronic resources.

    Owen Frank Steele Memorial Library - Webmaster/Reference Librarian
  • The Lake County Public Library wanted to reach out to community members that did not have a library card. The library believed if they promoted their digital library services to the 25-39 year old community they would see more individuals in this age range sign up for a library card and use the library’s digital resources. The library was able to accomplish this by using Patronlink, a powerful marketing, analytics and outreach tool. In addition to creating a targeted list, postcards were printed in-house and were mailed out to 3,000 households. It was a successful campaign, the libraries had an average response rate of 2% per household and even had multiple people in the household sign up – everyone likes free. 
    Robin Johnsen Lake County Public Library’s Technology Marketing Specialist
  • Old Bridge Public Library is using traditional methods- weekly emailed newsletters, flyers, posters and their website calendar- to promote their library’s programs and resources. In addition, they have started using targeted email campaigns to promote their programs to current patrons and non-patrons by using Patronlink. The library builds a targeted list of individuals in their community, whom had the characteristics outlined. Using the DIY email campaign tool, the Old Bridge Library creates HTML emails and sends them to both current library cardholders and non-patrons in their service area.
    Mafalda Cavanaugh Old Bridge Public Library Marketing and PR Outreach manager
Contact Us

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