Targeted Patron Outreach

Direct Mail Solutions

Households in the U.S.

Approximately 12% of the U.S. population moves every year. That’s why we have over 300 researchers dedicated to ensuring our residential database is as up-to-date as possible, giving you access to the most quality data available in today’s market.

Create Your Direct Mail Campaign

PatronLink’s easy-to-use direct mail tool allows you to upload your own artwork or one of our designers can create something unique just for you. You can also use a pre-made template to quickly and efficiently create a postcard or brochure for your direct mail campaign. You can set your message with a wide range of styles and fonts and easily add community partners or other information.

Deliver and Tracking

With a few clicks we’re ready to print your direct mail and  get it into the mail. You can track the results by household or individual in Patronlink to help you determine the success and direction for future campaigns.

From Targeting and Printing

Patronlink takes care of every step. It easily allows you to segment and target lists of patrons and non-patrons or both by any characteristic, from geographic to demographic to lifestyle. With your list built, designing creative with our easy-to-use tool is simple. Once you’ve approved everything and it meets your exact specifications, Patronlink is ready for fulfillment.

To learn more or to get started, call 800.808.1113

What our customers are saying

  • Somerset County Library System of New Jersey (SCLSNJ) recently completed a successful two-month patron outreach campaign using PatronLink, resulting in a gain of over 1,700 new patrons while positively impacting the local economy and building a stronger sense of community in the county.

    Somerset, NJ Library
  • We’ve had great success with the ReferenceUSA product, especially with our business students. It has a simple interface that provides a quick lookup or an in-depth screening mode that allows the user to locate a specific company or group of companies based on a wide variety of criteria. The information provided about corporate linkage to a parent and subsidiary is especially useful as is the rest of the information returned with the search results. We have come to rely heavily on ReferenceUSA as a first stop for much of our directory lookups.

    Patrick Sullivan San Diego State University
  • At Bradford Libraries, we are delighted with our new OneSource electronic resource. The major bonus for us is being able to offer a renowned business product remotely, which means that wherever our library customers have access to a PC they have access to OneSource. The depth of information is phenomenal and the cost is within reach of public libraries. Both staff and customers use OneSource to research company information, market and investor data and news items for a whole variety of enquiries, including detailed company analysis, marketing lists, job-seeking information, director data, market share, and stockbroker reports.

    Christine Dyson Bradford Libraries - Senior Information Manager
  • ReferenceUSA’s remote access capability enables our library to provide quality business information to our users—inside or outside our building—24 hours a day, seven days a week. This level of access has proven quite popular with our users, especially the business community. It is a perfect tool in the evolution from print resources to electronic resources.

    Owen Frank Steele Memorial Library - Webmaster/Reference Librarian
  • The Lake County Public Library wanted to reach out to community members that did not have a library card. The library believed if they promoted their digital library services to the 25-39 year old community they would see more individuals in this age range sign up for a library card and use the library’s digital resources. The library was able to accomplish this by using Patronlink, a powerful marketing, analytics and outreach tool. In addition to creating a targeted list, postcards were printed in-house and were mailed out to 3,000 households. It was a successful campaign, the libraries had an average response rate of 2% per household and even had multiple people in the household sign up – everyone likes free. 
    Robin Johnsen Lake County Public Library’s Technology Marketing Specialist
  • Old Bridge Public Library is using traditional methods- weekly emailed newsletters, flyers, posters and their website calendar- to promote their library’s programs and resources. In addition, they have started using targeted email campaigns to promote their programs to current patrons and non-patrons by using Patronlink. The library builds a targeted list of individuals in their community, whom had the characteristics outlined. Using the DIY email campaign tool, the Old Bridge Library creates HTML emails and sends them to both current library cardholders and non-patrons in their service area.
    Mafalda Cavanaugh Old Bridge Public Library Marketing and PR Outreach manager
Contact Us

Let us know how we can help. Simply call 800.808.1113, send an email, or complete our form and one of our marketing experts will be in touch shortly.